We are an engineering company that does marketing, which shapes what we are good at. Technical SEO, site speed, structured data, analytics that attribute properly and landing pages that load fast are all engineering problems, and they are where most marketing spend quietly leaks. We would rather fix the funnel than buy more traffic into a broken one.

Who this is for

Companies spending on marketing without being able to attribute results. Businesses whose site ranks poorly for reasons that turn out to be technical. Teams whose agency reports impressions and rankings but never revenue.

Problems we solve

Untraceable spend. No attribution, so nobody can say which channel produced a customer.
Technical barriers to ranking. Crawl issues, slow pages and missing structured data.
Traffic that does not convert. Clicks landing on pages that were never designed to convert.
Vanity reporting. Impressions and rankings presented instead of pipeline.
Thin content at scale. Volume published with nothing to distinguish it, ranking for nothing.

What we build

Technical SEO: crawlability, indexation, Core Web Vitals, structured data
Analytics and conversion tracking that attributes to revenue, not just sessions
Landing pages built for speed and for a single conversion action
Paid search structured around intent rather than around keyword volume
Content strategy built on what your customers actually search for
Reporting tied to pipeline and cost per acquisition

How we work

We fix the technical foundation before spending on traffic, because paying to send visitors to a slow page that does not convert is the most expensive mistake in marketing. Measurement is set up first — without attribution, optimisation is guesswork. We use AI to accelerate research and drafting, with human editing and subject knowledge on top, because unedited generated content is exactly the thin material search engines have got good at ignoring.

Technologies we use

Google Analytics 4, Google Search Console, Google Ads, Tag Manager, structured data and schema markup, Core Web Vitals tooling, and AI-assisted research and drafting workflows.

Business benefits

Spend attributable to outcomes, so budget moves to what works
Technical fixes that lift every page rather than one campaign
Faster pages, improving both ranking and conversion at once
Reporting your finance team can actually use

Common questions

How long does SEO take?

Technical fixes can show up within weeks; content and authority take months. Anyone promising fast rankings for competitive terms is either buying links or misleading you.

Should we do SEO or paid search?

Paid for immediate, testable demand; SEO for durable acquisition cost. Most businesses need both, and paid is the faster way to learn which messages and terms are worth investing in organically.

Do you use AI to write content?

For research and first drafts, yes. Published without human editing and real subject knowledge, it produces exactly the thin, undifferentiated content that does not rank — so it never goes out that way.

Spending on marketing without clear attribution? Measurement is the first fix.

Digital Marketing