Social Media Marketing
Social media built around a genuine content engine and measured on pipeline, not on follower counts.
Social media is where marketing budgets most often go to produce numbers that feel good and mean little. Followers are not customers, and reach without a route to conversion is a cost. We are direct about this: social works when there is genuinely useful content behind it and a measurable path from post to enquiry. Without both, it is an expensive habit.
Who this is for
B2B companies whose buyers genuinely research on LinkedIn. Businesses with real expertise worth publishing. Companies posting consistently with nothing measurable to show for it.
Problems we solve
- Vanity metrics. Followers and likes reported while pipeline is not.
- Nothing to say. Posting cadence maintained with no substantive content behind it.
- Wrong platform. Effort spent where the audience is not.
- No conversion path. Engagement with nowhere for an interested reader to go.
- Inconsistent presence. Bursts of activity followed by months of silence.
What we build
- Platform selection based on where your buyers actually are, not where everyone posts
- Content derived from real expertise — the work you do, explained
- Repurposing pipelines turning one substantial piece into many formats
- Scheduled publishing, with AI-assisted drafting and human editing
- Paid amplification aimed at the content that already performs organically
- Tracking from social through to enquiry and pipeline
- Automated monitoring and response routing for comments and messages
How we work
We start from what your business genuinely knows, because expertise is the only durable content advantage. One substantial piece is repurposed across formats rather than inventing new material daily. Publishing and monitoring are automated so consistency does not depend on someone remembering. Everything is measured to enquiry — if a channel is not contributing, we will recommend stopping rather than optimising it.
Technologies we use
LinkedIn, X, Instagram, Facebook and YouTube as appropriate, scheduling and monitoring tooling, n8n automation for publishing and response routing, AI-assisted drafting with human editing, and GA4 with UTM tracking for attribution.
Business benefits
- Presence where your buyers research before they contact anyone
- Expertise made visible, which shortens the trust-building part of a sale
- Consistent publishing without consuming a person's week
- Honest measurement, including the honest answer that a channel is not working
Common questions
Which platform should we be on?
Where your buyers are, which for most B2B is LinkedIn and for most consumer brands is Instagram or TikTok. Being genuinely good on one beats being present on five.
How often should we post?
Consistently rather than frequently. A sustainable weekly cadence with real substance outperforms daily posting that runs out of material in a month.
Does social actually generate leads for B2B?
It shortens the trust stage more often than it produces direct enquiries, which is why we track assisted conversions rather than judging on last-click.
Posting consistently with nothing to show? Start by measuring the path to enquiry.