A logo is the smallest part of a brand identity and the part clients focus on most. What actually determines whether a brand looks coherent is everything around it: how type is used, how much space things get, how colour is applied, and whether there are rules clear enough that a dozen people producing material all arrive somewhere consistent.

Who this is for

Companies whose identity no longer reflects what they do. Businesses whose materials look like they came from several different organisations. New companies needing a credible identity from the start.

Problems we solve

Logos that break. Detail that disappears at favicon size or on a dark background.
No usable files. A JPEG at one resolution and no vector master.
Inconsistent application. Everyone interpreting the brand differently.
Generic identity. Indistinguishable from every competitor in the category.
Accessibility failures. Colour combinations that fail contrast requirements in real use.

What we build

Logo systems: primary, secondary, monochrome and icon marks
Colour palettes tested for contrast in both light and dark contexts
Typography — display and body pairings — with a defined scale
Usage guidelines: clear space, minimum sizes, and what not to do
Applications: business cards, presentations, social templates, email signatures
Complete asset delivery in vector and raster formats for every context
Digital brand tokens shared directly with the product codebase

How we work

We look at the competitive set first, because a distinctive identity requires knowing what everyone else looks like. Marks are designed to work at the smallest size they will ever appear — a logo that only reads on a billboard is a logo that fails as a favicon. Colour is checked for contrast during design, not after. Guidelines are written to be usable by non-designers, because they are who will apply them.

Technologies we use

Figma and vector design tooling, contrast checking against WCAG, and design tokens that carry the identity directly into product code.

Business benefits

Consistent presentation across every touchpoint
Materials produced in-house without a designer for every asset
An identity that is recognisably yours in a crowded category
Assets that work everywhere, from favicon to signage

Common questions

How long does a brand identity take?

The design work is a matter of weeks; the decision-making usually takes longer. Agreeing who signs it off before starting saves the most time.

Do we need a full rebrand?

Often not. A refresh — modernising the mark, fixing the palette, adding real guidelines — delivers most of the benefit at a fraction of the cost and disruption.

What files do we receive?

Vector masters, raster exports at every size you need, favicons, social avatars and templates, plus written guidelines. Everything you need to stop asking for a file.

Materials looking like several companies? Usually the guidelines are missing, not the logo.

Branding & Logo Design